TDP - Online CATI Survey for Political Opinion Poll
Last updated
Fieldata - Case Study
Last updated
Location
Delhi
Name of Client
-
End Client
TDP
Start date (month/year)
-
Completion date (month/year)
-
Project Objective:
Conducting a comprehensive political opinion poll through an Online CATI (Computer-Assisted Telephone Interviewing) system provides an efficient way to gather valuable insights into public opinion and preferences. By leveraging cloud-based calling, automated workflows, and real-time data capture, the process ensures accuracy, scalability, and quick analysis. This approach allows political organizations to make data-driven decisions based on structured and verified public feedback.
Key Requirements:
Large-scale calling team: A workforce of 200 callers to manage extensive outreach.
Online survey forms: Digitally designed survey forms tailored to the questions.
Custom dashboards: Real-time tracking and analysis of survey progress and results.
Third-party integration: Integration of cloud calling solutions for seamless connectivity.
Layered verification process: Multistep calling and validation workflow to ensure accuracy.
QC process: Validation of caller audio recordings against survey responses for quality assurance.
Fieldata's Solution:
Designing the Online CATI System:
Created a dynamic survey form with logic and conditions, making it easy for callers to record responses directly into the system.
Integrated a user-friendly interface for callers to navigate during interviews, ensuring efficiency and accuracy.
Custom Dashboards for Comprehensive Oversight:
Developed dashboards for the TDP Party to monitor real-time survey metrics, such as completed calls, respondent agreements, and survey progress.
Offered visual data insights through graphs and charts for quick analysis.
Seamless Third-party Cloud Calling Integration:
Integrated cloud calling systems to manage large-scale calls.
Enabled automatic voice broadcasting for the first round of outreach. Numbers that agreed to participate were directed to live callers for further questioning.
Layered Verification and Call Process:
Step 1: Automated voice broadcasting to initial contacts, gauging willingness to participate.
Step 2: Callers engaged directly with respondents who consented to participate, asking survey questions and recording their responses.
Step 3: Implemented a layered call-back mechanism for follow-up and validation.
Quality Control (QC) Measures:
Conducted rigorous QC by matching recorded caller audio with form responses.
Developed a custom QC dashboard to accept or reject interviews based on verification results.
Workforce Management for 200 Callers:
Provided individual login credentials for 200 callers, allowing them to securely access the platform.
Implemented role-based permissions to ensure that callers, QC managers, and supervisors had distinct levels of access.
Scalable and Secure Infrastructure:
Ensured secure data storage and encryption to protect sensitive survey data.
Provided scalable infrastructure to handle high call volumes and extensive data processing.
Results:
Successfully completed the political opinion poll with a 95% respondent participation rate.
Enhanced data accuracy through layered validation and QC processes.
Delivered insightful, real-time analytics via custom dashboards, enabling the TDP Party to make informed decisions.
Reduced manual errors by automating key processes such as voice broadcasting and response validation.
Impact:
The TDP Party gained a comprehensive understanding of voter sentiments, enabling them to strategize their political campaigns effectively. Fieldata's tailored CATI solution not only streamlined the survey process but also ensured data reliability and operational efficiency, making it a valuable asset for large-scale opinion polling.
Fieldata continues to provide cutting-edge survey solutions, empowering organizations like TDP with innovative tools and technologies.
Sample Collected
- (approx.)
Industary
Political